Vehicle branding is one of the popular marketing techniques used by commercial companies as a form of advertising their brand. Vinyl stickers can be applied to many different types of vehicles from large commercial trucks to the small personal cars. Is it an effective form of marketing?

It absolutely can be, otherwise companies wouldn’t be splashing out hundreds or thousands of pounds on it. If you have many lorries on the road, not only will you make them more professional by adding your branding, you’ll also ensure that thousands of people see your logo each and every day, and even if they have no interest in your products, the name may stay with them! Even by adding a logo or product photo to your lorry or car, you’re promoting brand awareness and building brand recognition, so it’s certainly worth doing in our eyes.

Vinyl stickers are more convenient than ordinary paper prints owing to their resistance to all forms of tear and wear. This complex material is also weather resistant and can be used anywhere with guaranteed durability.

Material composition

Vinyl is a synthetic and resilient type of plastic created from a combination of chlorine and ethylene elements; both of which are found in crude oil and table salt. Through some chemical reaction of the two elements; a final product called polyvinyl chloride or vinyl is obtained. Stickers made from vinyl represent an effective and economical way to get any message out to the public or the intended few with less of a hassle.

Vinyl stickers can also be used strictly for informational purposes. This way, vinyl cut stickers are used to represent individual letters or numbers rather logos or images. Most printing companies will provide its customers with a wide variety of letter sizes and fonts to choose from so as to suit their varying test and preferences. The individual stickers too, remain legible for quite long and provides an affordable, consistent and self-promoting form of advertisement.

Printing process

Digital printers are mostly used to print vinyl material employing the CMYK printing process. This method of printing is cost effective and also produces high quality and attractive prints. Then it’s merely a case of using a vinyl cutting machine to create the perfect shape for the specific area of the vehicle. Some logos may need to be applied to tricky places, so measuring the area and the angle of where the vinyl print needs to be placed is of utmost importance. Usually, a team of professionals will come out to check your vehicle before they go away and create the vinyl.

Benefits of vinyl stickers

The rising demand for the use of vinyl stickers in vehicle branding owes to the following advantages;

Durable and affordable

• Vinyl is resistant to moisture and humidity
• Vinyl can produce bright and colourful images
• Vinyl comes in gloss, matte and semi-gloss varieties
• It is environmentally friendly
• Vehicles branded from vinyl can easily be re-branded. It leaves no sticky residues.