Parents are more commonly purchasing personalised products for their children to use and wear. With the most common being personalized school bags and clothing items. But parents need to stop doing this.

When you are dressing your children in all of these personalised products with their names clearly visible you are putting them in danger. Children are more likely to willingly go with a stranger who knows their name, no matter how they know it.

If you want to keep your child safe, do not give predators the opportunity to easily learn your children’s names. Keep them safe by keeping their name off of their clothes and bags.

You do not know who your child is going to trust when they know their name. Simple personalisation for them to recognise their school bag is ok but keep their full name away from visibility.